Thoughtful branding for businesses that bring people together.
Helping cafés, florists and lifestyle brands create warm, confident identities that feel unmistakably theirs.
Hi, I'm Karen
I’m a brand and graphic designer with over 20 years’ experience creating thoughtful, personality-led design. I work with independent cafés, florists, makers and lifestyle brands, businesses that bring people together and care deeply about what they do.Over the years I’ve led studio teams and worked with global brands, but I’m most at home working closely with local business owners, listening carefully, understanding their vision, and shaping ideas into something clear and lasting.From logos and packaging to menus and signage, I create design that feels welcoming, considered and built to support your business as it grows.Middleton, the name behind my studio, is my grandmother’s maiden name. It’s a name that means a great deal to me, and one I’m proud to carry forward through my work. When I’m not designing, you’ll usually find me outdoors at sunrise or cheering on my two teens from the sidelines.
I really care about the details, and about the people behind the brand
How I Can Help
Brand Identity & Foundations
Logo design, colour palettes, typography systems and brand guidelines that give your business clarity and confidence.
In-Store & Print Design
Menus, packaging, signage, loyalty cards and promotional materials that bring your brand to life in the real world.
Launch & Social Assets
Branded templates and visuals to help you show up consistently online.
How We’ll Work Together
01
Discover
We begin with a chat about your business, your goals and what you’re hoping to create.
02
Design
I develop creative ideas that feel true to you and your brand.
03
Refine
Together, we fine-tune the details until it feels clear and confident.
04
Deliver
You walk away with everything ready to put your brand out into the world.
Ways We Can Work Together
Thoughtful branding shaped around where your business is now, and where it’s growing next.
Each package reflects the time, care and strategic thinking involved in creating a considered brand.
The Starting Point (brand Identity)
For businesses at the very beginning. A considered identity designed to help your business show up clearly and confidently.
Inside this package
Discovery session
Primary logo with alternate logo versions
Colour palette
Typography
Brand guidelines
Social profile graphics
Two initial concepts with refinement rounds
£1,200
A considered identity to help your business show up clearly and confidently.
The Considered Brand
For businesses ready to extend their identity beyond the essentials.
Thoughtfully applying your brand across the places customers encounter it.
Everything in “Starting Point”, plus
One key print or packaging item (menu, stationery or label)
Signage or point-of-sale concept
Launch graphic set for social
£1,650
Your brand thoughtfully extended into the materials your customers interact with every day.
The Complete Presence
For businesses ready to launch with both brand and website in place.
A considered presence online from the very beginning.
Everything in “Considered”, plus
1–3 page brochure website
Responsive layout
Launch graphics
Print-ready artwork files
£2,500
A cohesive brand and website working together to present your business clearly and confidently.
Ongoing Design Support
For returning clients who need thoughtful updates as their business evolves.Half Day - £200 | Full Day - £400Ideal for seasonal updates, website edits, menus, campaign materials or brand refinements.Flexible support when you need it, without committing to a full project.
Packages include design and creative development. Print, hosting, domains and external production costs are priced separately depending on requirements.
Selected Work
A few of the lovely projects I’ve worked on over the years.
These are some of the brands I’ve helped shape, from independent start-ups to established names. Each project begins with listening and ends with something thoughtful, practical and ready to be used in the real world.
JBA Logo & Brand Identity
Bloom & Hawthorne Florists Brand Identity & Print
Mister’s Cafe Children’s Menu Design
Awesome Nature Brand Identity for Start-Up
Two Paws Up Point of Sale Design
Blackwood Photography Studio Re-brand Identity
Poppet & Joy Brand Identity & Packaging
Ivory & Crumb Visual Identity & Sales Kit
I’ve also worked with global food brands including Unilever, Nestlé and Kraft.
Different businesses, different stories, all shaped with care and attention to detail.
Community Brands
Brand identities created for independent businesses rooted in community, connection and care.
Awesome Nature
Awesome Nature is built around the quiet power of perspective, inviting people to slow down and reconnect with the world around them. The identity draws on expansive landscapes and a softened, minimal palette to create a sense of calm, space and belonging. Simple, grounded typography and considered messaging allow the feeling of awe to lead, supporting a brand that feels both reassuring and quietly transformative. The result is a thoughtful, accessible identity that encourages people to step outside, breathe deeply, and feel part of something larger.
Bloom & Hawthorne Florists
Bloom & Hawthorne draws on the quiet grandeur of estates near Althorp, shaping a heritage-led florist identity grounded in tradition and craftsmanship. The bespoke floral crest and timeless serif typography lend a sense of permanence and refinement, giving the brand an established, confident presence from day one.
Mister's Cafe, Kids’ Menu Concept & Visual Campaign
A playful extension of Mister’s Café’s existing brand, this children’s menu concept brings personality and energy to the table. Using bright, food-led photography and hand-drawn illustration, the design creates a sense of fun without losing the café’s recognisable identity. The goal was to encourage family visits and make the children’s offer feel just as considered as the main menu.
Grab yourself a cuppa while this project is brewing in the editing suite.
Global & National Food Brands
Commercial brand and campaign work developed for UK and international clients across food and beverage. From trade-facing communications to front-of-house materials and photography direction, the focus is always on clarity, craft and considered brand application.
Hellmann’s Mayonnaise
A UK trade-led campaign supporting Hellmann’s free-range commitment across the catering industry. I developed the free-range logo and accompanying B2B materials, with considered front-of-house applications to extend the message into hospitality environments.
Crusha – “With Love”
A café-focused campaign concept designed to help independent operators compete with high street chains through a more elevated milkshake offer. By softening the brand presence and focusing on appetite-led visuals, the “With Love” direction created a warmer, more engaging in-store experience. The work included posters, window graphics and takeaway applications designed for practical café environments.
Explore Global foods with KNORR
A trade-focused campaign supporting Knorr’s professional ready-to-use sauces, centred around heritage global cuisines and culinary tradition. The work explored how chefs could bring world flavours into their kitchens with ease, from Thai-inspired dishes to classic Italian favourites, using convenient, high-quality sauce bases.The project included the design of a sales brochure, supported by logo and illustrative elements that helped communicate both authenticity and practicality within a professional catering environment.
Lipton Speciality Tea
A trade project supporting Lipton’s presence at the Restaurant Show, including promotional packs and sample giveaways. The work combined research-led presentation design with a collection of art-directed tea photography, focusing on origin, ritual and atmosphere. The aim was to elevate tea within the out-of-home offer through considered, craft-led design.
Let’s Create Something
People Remember
If you're building a business rooted in community, atmosphere and connection, I’d love to hear from you.
Privacy & Terms
What Information I Collect
I may collect the following information when you contact me:• Your name
• Email address
• Phone number (if provided)
• Details about your projectThis information is collected only when you contact me directly by email.
How Your Information Is Used
Your information is used solely to:• Respond to your enquiry
• Discuss potential projects
• Deliver agreed design servicesYour information will never be sold, shared, or passed to third parties for marketing purposes.
Data Storage
Emails and project communications are stored securely within my email and file systems and retained only as long as necessary for business and record-keeping purposes.
Cookies
This website may use basic cookies to improve performance and user experience. No personal data is collected through cookies without consent.If analytics tools are added in the future, this policy will be updated accordingly.
Your Rights
You may request access to or deletion of your personal information at any time by contacting: [email protected]
Privacy Policy - Last updated: December 2025
Terms of Service
By engaging Middleton Designs for design services, you agree to the following:
Project Scope
All work will be agreed in writing before a project begins. Any additional work outside the agreed scope may be quoted separately.
Payment Terms
• A deposit may be required before work begins.
• Final files will be delivered once full payment has been received.
• Ongoing or retainer work is billed monthly unless otherwise agreed.
Revisions
Reasonable revisions are included within the agreed project scope.
Additional revisions outside of scope may incur additional fees.
Intellectual Property
Final approved designs become the property of the client once full payment has been received.Middleton Designs retains the right to display completed work in portfolios and promotional materials unless otherwise agreed.
Cancellations
If a project is cancelled after work has begun, payment is required for work completed up to that point. Deposits are non-refundable.
Liability
Middleton Designs is not liable for any loss, damage, or business interruption resulting from the use of delivered design work.
If you have any questions about this policy, please get in touch at: [email protected]
